Rishad Tobaccowala on Strategy

In case you missed his blogpost from the past weekend, @rishadt offered a characteristically pointed and instructive definition of strategy — three words, to be exact — that he then very usefully annotated.


(For those who don’t know Rishad, he serves as the Chief Innovation and Strategy Officer at VivaKi – which draws together the digital and media assets of the Publicis Groupe – and is among the few who actually deserve the overused title of thought leader in the marketing and creative communication space.)

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