Beyond Customer Centricity

‘There is only one valid definition of business purpose: to create a customer…. Because its purpose is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation.’  — Peter Drucker   Peter Drucker’s words are frequently used – and perhaps over-used – to justify a business focus on the… Continue reading

Ten Lessons of Start-ups for Established Businesses

The Berlin School of Creative Leadership is traveling this month to the Bay Area in Northern California for the second week of the U.S. residency of its Executive MBA program.  Among the key topics orienting the week are innovation, agile leadership, and effective, entrepreneurial and ethical teamwork.  Overall, for already experienced leaders of creative communications… Continue reading