Beyond Customer Centricity

‘There is only one valid definition of business purpose: to create a customer…. Because its purpose is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation.’  — Peter Drucker   Peter Drucker’s words are frequently used – and perhaps over-used – to justify a business focus on the… Continue reading

The Rise of the Creative Leader

To speak of a creative leader, or manager, is for some a paradox: creativity is chaotic and unrestrained while leadership is orderly and controlling, and setting the two together makes for an uneasy, potentially volatile combination. It was not always thus. A century ago, as businessmen entered the twentieth century seeking to differentiate themselves by… Continue reading